The town of Danville has released an online survey this month in the hopes of seeking feedback on local residents' and consumers' shopping and dining preferences, and roughly 1,100 people have responded to the questionnaire thus far, according to town officials.
The "Shop Local Survey," which remains open through Sept. 30, aims to collect key information about patrons' retail habits and consumer needs that town officials and Danville business owners can in turn use while planning future improvements.
"Increased competition from online retailers has greatly impacted brick-and-mortar businesses on America's Main Streets, including Danville's Hartz Avenue," Nat Rojanasathira, assistant to the town manager, said in a statement.
"The results from the Shop Local Survey for Residents will help businesses understand the changes they need to make to meet the needs and desires of Danville consumers," he added.
Launched at the beginning of the month, the online survey is among the strategies developed as part of the town's recently adopted comprehensive economic development plan, which officials said reinforced the need to enhance retail throughout Danville and especially in the downtown business district.
Data show that for every $100 spent locally, $68 is reinvested back into the Danville community, supporting schools, public safety, infrastructure and quality of life, according to town officials.
The survey results will be shared with retail, restaurant and commercial owners, real estate brokers, property managers, land owners, the Danville Area Chamber of Commerce and other interested parties, town officials said. The information will also be used by the town as it develops a community branding and marketing plan.
Survey respondents will receive a reusable Danville shopping bag and be entered into a drawing for a $100 mobile Danville gift card.
The town is actively seeking survey participation through month's end. Those who haven't yet taken the survey can do so by clicking here.