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Danville: Town again offers business promotional funds

Owners invited to apply for grants geared toward promoting local business

Businesses in Danville looking for funds to promote their town are in luck because the Danville Town Council is once again offering business promotional funds in an effort to give a boost to the local business community as a whole.

This year, the town is encouraging businesses that meet the established criteria to apply for a grant worth up to $2,500, so long as the funds promote the entire Danville business community, and not just the applicant business. Applications due no later than April 22.

“These funds are intended to encourage business collaboration and to support marketing efforts for events, programs and innovation solutions that promote economic commerce among Danville’s businesses,” said Jill Bergman, Danville’s economic development manager. “The funds cannot be used for the preparation of specialized studies or reports, or to promote specific individual businesses or organizations.”

Due to the overwhelming response from businesses in past years, Bergman stated that town staff will focus on approving applicants that meet the following criteria:

* Are willing to provide matching funds.

* Demonstrate creativity and heightened engagement.

* Show cooperation among multiple businesses.

* Utilize universal technology solutions for unified business promotion.

* Stimulate economic development in the town of Danville.

* Promote the town’s “Live Locally” unified branding program.

The town has allocated $50,000 for grants, which will be awarded in two different categories: Cohesive Marketing, and General Business and Marketing Promotion.

Applications must be delivered to the Danville Town Offices, 510 La Gonda Way, no later than 5 p.m. April 22.

Applications, as well as additional information on rules and regulations, can be found on the town’s Economic Development page. Additional information can also be acquired by contacting Bergman at 314-3369 or jbergman@danville.ca.gov.

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