News

San Ramon: Donor Network West produces thought-provoking TV ad on organ donation

Campaign presents Northern California viewers with 'a choice'

Donor Network West’s new commercial, airing on television and streaming services in Northern and Central California, focuses on the people who die in need of a transplant to draw attention to the importance of organ donations.

The minute-long commercial, which launched on June 24 and runs through August, opens with a young girl clutching a teddy bear, before the camera pans out to reveal a man lying on a hospital bed surrounded by eight people of varying ages and ethnicities, including the girl.

As the patient’s heart monitor flatlines, the people around him fade from the scene one by one.

“Every day people die waiting for an organ transplant. Eight lives lost or saved. Your choice,” reads the closing graphic, as the instrumental background music thins out to take on an ambiguous tone of either hope or melancholy -- the viewer’s choice.

Twenty-two people in the United States die each day as they wait for an organ transplant. The television commercial aims to introduce a sense of urgency by putting the decision to save a life in the hands of the viewers.

“The power to give a second chance to someone in need lies within each of us. Saving lives is a choice we can all make by registering as organ and tissue donors,” said Janice F. Whaley, CEO for Donor Network West, based in San Ramon.

For more than 30 years, Donor Network West has helped connect donors’ gifts to those in need of transplants. The federally designated organ procurement organization for Northern California and Nevada is partnered with the San Ramon Regional Medical Center.

More than 10,000 people are waiting for a life-saving organ transplant in Donor Network West’s service area. Watch the video and visit save8today.com or a local DMV office to register as a donor.

What is democracy worth to you?
Support local journalism.

Comments

There are no comments yet. Please share yours below.

Post a comment

Posting an item on Town Square is simple and requires no registration. Just complete this form and hit "submit" and your topic will appear online. Please be respectful and truthful in your postings so Town Square will continue to be a thoughtful gathering place for sharing community information and opinion. All postings are subject to our TERMS OF USE, and may be deleted if deemed inappropriate by our staff.

We prefer that you use your real name, but you may use any "member" name you wish.

Name: *

Select your neighborhood or school community: *

Choose a category: *

Since this is the first comment on this story a new topic will also be started in Town Square! Please choose a category that best describes this story.

Comment: *

Verification code: *
Enter the verification code exactly as shown, using capital and lowercase letters, in the multi-colored box.

*Required Fields


Stay informed

Get daily headlines sent straight to your inbox.

Alameda County Grand Jury calls out supervisors
By pleasantonweekly.com | 3 comments | 861 views

Premarital and Couples: Tips for Hearing (Listening) and Being Known
By Chandrama Anderson | 0 comments | 780 views