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Extreme Pizza Neon Sign

Original post made by Carolyn, Alamo, on Mar 16, 2010

Does anyone else find the Extreme Pizza large red neon sign at the corner of Danville Boulevard and Las Trampas obnoxious? Have you seen the thing at night? It's as big and bright as the "EMERGENCY" sign on John Muir Hospital. As a resident of the Las Trampas area, I do not want that thing to be the gateway to my neighborhood at night. The Las Trampas area is old fashioned and country-like. My older neighbors tell me long ago there was a conscious decision made to keep the area void of many street lights. This red neon sign very much ruins the ambiance of the neighborhood in my opinion. Does anyone else agree and can you offer me a suggestion of who I can speak with to get this changed?

Comments (33)

Posted by Haha
a resident of Danville
on Mar 16, 2010 at 9:29 pm

Typical person from Danville right here!

Posted by Lightsout
a resident of Danville
on Mar 16, 2010 at 9:58 pm

I recall when Target first opened up in San Ramon, their brand sign was obnoxious, even from the 680 freeway. Eventually, they turned it doen about three notches. Perhaps Z Pizza wanting to be good neighbor might consider the same action.

Posted by Sue L.
a resident of Danville
on Mar 18, 2010 at 7:43 am

It seems the person who is unhappy with the sign is from Alamo, not Danville, as the next comment implies. In checking the website for Extreme Pizza, they show their store not yet open in Alamo. If this is so, perhaps it's not too late to approach the company about the sign being offensive. I am assuming this area is county and not incorporated?

Posted by Duffy
a resident of Danville
on Mar 18, 2010 at 8:42 am

Isn't there a town ordinance regulating the size and brilliance of advertising signs and the cutting down of native redwood trees?

Posted by Bob
a resident of Danville
on Mar 18, 2010 at 10:05 am

In keeping with the Town council LOOK LIKE DUBLIN plan (CUTTING REDWOOD trees ) they will probably fight to keep the sign. Maybe pay the legal fees of all sign owners to get BIGGER and BRIGHTER.

Posted by Willy T
a resident of Danville
on Mar 18, 2010 at 10:56 am

This area is in the countys juridiction. The Town of Danville ends at Danville blvd at El Portal. Easy, Bob.

Posted by i told you so
a resident of Danville
on Mar 18, 2010 at 11:23 am

this is so great. finally some quality pizza comes to alamo , because i am just tired of round table. now we have a little more choice on what pie we devour at home with our lil ones. and for the sign being too big, cmon, try the pizza and if you still do not like it, then complain about the sign. now if alamo only would open up a dedicated bar and grill with a big outside patio and a to die for breakfasts. hint, hint, hint.....

Posted by Scott Kretz
a resident of Alamo
on Mar 18, 2010 at 11:27 am

My name is Scott Kretz. My wife Christie and I are the new franchisee owners of Extreme Pizza in Alamo.

I found out this morning that some of the neighbors are unhappy with the brightness of the sign. I respect that and will have the sign turned off immediately. In addition, I will have a dimmer put on the sign and set the brightness to the likeness of the community.

Thank you,

Posted by Jackson
a resident of Alamo
on Mar 18, 2010 at 11:47 am

Way to be a good neighbor Scott. Good luck with your business.

Posted by Catherine
a resident of Danville
on Mar 18, 2010 at 3:20 pm

Carolyn, it seems that the issue was resolved fairly easily as soon as the owners were made aware of it. Perhaps you could have taken it straight to them first rather than complaining about a new business in a public forum? I am certainly glad Mr. Kretz was made aware of your complaint and was to address your post on here, but I hope his gracious response encourages others to seek private resolution before posting public complaints that could possible damage a new business.

Posted by Caroline Hirsch
a resident of Danville
on Mar 18, 2010 at 4:12 pm

Well said, Catherine! I very much look forward to enjoying some great pizza at Extreme Pizza and wish Scott and Christie the best in thier new endeavour!

Posted by J MacMillan
a resident of Alamo
on Mar 18, 2010 at 6:36 pm

I very near this new business and I don't find the sign to be obnoxious. I see the sign as a symbol of a vibrant neighborhood where locals can join friends and neighbors for a fun time over some pizza and beer. Welcome to the neighborhood Scott and Christie and best of luck to you in your new endeavor.

Posted by Greg
a resident of Danville
on Mar 18, 2010 at 6:39 pm

If thats all you people have to worry about you have it made. How can a pizza sign be "OBNOXIOUS"? Comon people there are bigger fish to fry. Maybe someone is afraid Extreeme Pizza is going to hurt their business. Maybe you should remove the traffic lights in Alamo because theye are very "OBNOXIOUS". GOOD LUCK Scott, welcome to retail!

Posted by Don
a resident of Alamo
on Mar 19, 2010 at 6:53 am

.....and there are too many "R's" in Rotten Robbie's signage. Can you please change that. People, get a life!!!

Posted by Deano
a resident of Danville
on Mar 19, 2010 at 7:40 am

What a great response from a responsible owner and neighbor. Because of that community concern I'll need to try the pizza. Thank you Kretz family

Posted by Carolyn
a resident of Alamo
on Mar 19, 2010 at 7:54 am

Wow, I will not be posting on this hostile, angry forum again. Sounds like a lot of people with chips on their shoulders. May I suggest that people be allowed to raise issues without rude, stereo-typing uninformed comebacks? The reason I did not go straight to the owner is because I wanted to see if others felt the same. If not I wouldn't have bothered to ask a small business owner to go through the trouble. And by the way, the sign is obnoxious at night. If all the business signs were that big and bright it would look like 880 in Union City. I am not wrong for raising this issue, and the quality of the pizza has nothing to do with a too-bright sign. To the owners of Extreme Pizza, I commend you for your response and thank you. To those whose comments add nothing to the conversation, why don't you get a life?

Posted by Ellen
a resident of Alamo
on Mar 19, 2010 at 8:47 am

I too have heard rumblings about that sign. Thanks to you, Carolyn, we have a quick solution. I dont eat pizza but I will make a point of
thanking the new owners.

Posted by Pizza Lover
a resident of Danville
on Mar 19, 2010 at 10:39 am

Scott, Christie - you just earned a customer right here!

Not that I cared about the sign issue, but you actions speak loudly.

EXTREME-ly responsive.

Posted by Rose
a resident of Danville
on Mar 19, 2010 at 11:33 am

Carolyn, Thank you for expressing your concern about the sign. Without your posting your concern, perhaps the new owners would not have been aware there were issues. This is the perfect forum to express these concerns! Good for you!

New owners, thank you for your gracious response!

Posted by Robert B
a resident of Danville
on Mar 19, 2010 at 1:12 pm

The Kretz's and Extreme Pizza Rock. Best of luck with your new business.

Posted by Greg
a resident of Danville
on Mar 19, 2010 at 4:58 pm

[Post removed because it was abusive toward another poster]

Posted by Ralph N. Shirlet
a resident of another community
on Mar 20, 2010 at 9:26 am

Ralph N. Shirlet is a registered user.

Thank you, Dolores,

Alamo region neighborhoods support Carolyn's concerns for the sign and thanked Extreme Pizza's CEO and the local owners for their concerned response.

(this was a requested and deserved courtesy on behalf of Alamo region neighborhoods)

Posted by Greg
a resident of Danville
on Mar 20, 2010 at 9:36 am post was removed because I say what most people are thinking. I am a business owner in this community and it is this type of trash that makes being in business rough. When you have these people that have nothing better to do than hide behing their computer and watch the gardener and the houskeeper while we are out here trying to make an honest living. They don't see all the money we bring into this community and land use permits we have to pay for, for anything we want to do or sell etc, etc........ They just expect us to be there for them and we are suposed to just sit here and let them pick us apart. Like I said, WELCOME TO RETAIL!!! You will be able to write a book when your done! Good Luck and keep the lights on for us!

Posted by B- Alamo Resident
a resident of Alamo
on Mar 20, 2010 at 1:05 pm

We do wish you best of luck in your new venture - But I have to say, my kids (especially) and I very much miss The Dog. We really loved having a local place with such friendly staff to stop by for a smoothie and lunch off the trail.

Posted by Rose
a resident of Danville
on Mar 21, 2010 at 2:00 pm

What happened to THE DOG ?? Loved it too!!

Posted by Joe Stalin
a resident of Alamo
on Mar 21, 2010 at 2:13 pm

We did not have neon signs in my day but if we did, they would be gone and the owners would be sent to work in a salt mine.
I am also sure that pizza is not on the state sponsored list of foods the "people" are permitted to consume..

Posted by Greg
a resident of Danville
on Mar 22, 2010 at 4:29 pm

How long is this going to go on. It's not even important! Why not move on to another subject that really matters. Think about it, we are arguing about how bright a little light is in a window of a store that isn't even open yet?????? Let the poor guy get his place open and make some money. Life is tooooooo short!

Posted by Jared
a resident of Danville
on Mar 22, 2010 at 10:54 pm

what are people saying of course you should first raise an issue in private before going public. it's just common courtesy, if your dog was barking loudly each morning at 6am I would call you not post on the danville times how annoying my neighbors dog barking is..and believe me in this corner of the grange, sound is worse than sight. I could live with the sun rising each morning as bright as that is without roosters cockadoodle-doing. please and thank you.

Posted by Rose
a resident of Danville
on Mar 23, 2010 at 10:14 am

I grew up in San Lorenzo, where over the years I watched my community turn from a quaint and quiet village like Danville to a neon sign, fast food infested neighborhood. I moved to Danville because I discovered the small town quaintness I missed from San Lorenzo. My husband and I scrimped and saved to get here and we work extremely hard to be able to stay in this neighborhood. I pay over $8,000 in property taxes a year and at that price it better have strict rules for everything that would make it less quaint, such as improper signage. I, too, cringed when I first saw that sign as it reminded me of San Lorenzo and of what can happen to a neighborhood over time without strict enforcement. It is fantastic that the business owners were kind enough to adapt their signage to that of the surrounding businesses. Thanks so much! I think I might order a pizza this weekend!

Posted by Marc
a resident of another community
on Mar 23, 2010 at 4:01 pm

She's right I grew up on Grant Avenue in San Lorenzo as well and by my teenage years it became less safe. Drivers got a lot worse and my family left for Dublin because speed bumps, red light cameras, and stop signs did nothing to halt the DUI's that have accumulated on that street. Although I don't mind the "foodcourt" on village parkway in dublin, from 680/580 the lights at night are a nuisance if you live in the hills above them..

Posted by Been There
a resident of Walnut Creek
on Mar 23, 2010 at 10:58 pm

Having owned several fast food restaurants I understand what a difficult task it is. I wish these owners the best of luck and much success! The community should never be afraid to politely contact an owner about an issue. We are people too, have families, and live in neighborhoods. (Ok. I don't anymore. I live on 5 acres now because I had my fill of people after 10 years of food service.) Nonetheless, we understand that things can affect a neighborhood without us even realizing it. I was always happy to listen to any concern from a neighbor who didn't start off the conversation by screaming or cursing at me. Don't confuse the owner of small business or a franchise with a Wal-Mart executive. Most of us don't lead the rich lifestyle of a Wal-Mart executive. We work hard, pay our taxes, and want to be good members of the community.

Posted by James
a resident of Alamo
on Mar 24, 2010 at 7:38 am

In the good old days, we didn't have schools, so our kids could stay ignorant. Them new fangles street lights came along, but we didn't hold with them, and road deaths stayed right up there. Now there's a recession, but we don't hold with businesses promoting themselves - it's just too tawdry.

Get a life

Posted by David Brower
a resident of Alamo
on Mar 29, 2010 at 8:36 pm

I don't mind the sign. I mind the crummy pizza, and the high prices. It makes the Round Table look reasonable, and is motivating me to try new-formula Domino's.

Costco at $9.95 a pie is an attractive alterantive, as is the NY Pizza in San Ramon, which is actually good.


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