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Nestled comfortably in his Bishop Ranch office, Faraz Sattar surveys the activities of the financial markets. The CEO of Accretive Wealth Management, one of the fastest growing financial services firms in the East Bay, Faraz seems to have everything going his way. However, it has not always been this way.
Born the youngest of three siblings in an upper-middle class family in Pakistan, Faraz immigrated to the United States in 1994 to pursue his academic scholarship from Bryant University. He worked his way through college — sometimes even holding down multiple jobs during the day to go to school at night. While sweeping the floors of a Cumberland Farm convenience store on New Year’s Eve in 1995, Faraz resolved to mend his ways to attain the American Dream and leave his sweeping days behind.
A man on a mission, Faraz earned his bachelor’s degree in finance from Bryant University just two years after leaving Pakistan. A highly motivated, down-to-earth young man, he then proceeded to launch his career in the financial industry. Working 17-plus years, Faraz served in a wide variety of roles including equity analyst at Montgomery Asset Management and later as the youngest CFO at San Francisco-based Contango Capital Advisors, a subsidiary of Utah’s Zions Bancorporation.
However, Faraz was troubled by the lack of a relationship he saw between clients and their financial advisors. It seemed to him that the clients were viewed as tools for the company to obtain profits rather than as people to help with a service. A man of morals, Faraz resolved to start his own financial firm that would be created for the good of his clients.
In 2012, Faraz decided to set his plans into action by launching Accretive Wealth Management. Accretive Wealth views each client as a unique individual who comes from a varied set of circumstances and, therefore, has a specific set of goals. In order to meet these demands, Faraz sits with all of his clients to create a free personalized financial plan that focuses on both their short-term and long-term aspirations. The result is a personalized life plan that caters to the individual goals of every client rather than imposing the conventional one-size-fits-all plan.
Accretive Wealth is distinct in that it serves as a one-stop-shop for all of its clients’ financial needs. Faraz understands the confusion his clients used to undergo when they searched the market for financial services. As a result, Faraz assembled a financial team sharing his beliefs to offer a plethora of services, including investment management, insurance, estate planning and more. Furthermore, Accretive Wealth also caters to clients who seek tax-loss harvesting, Sharia-compliant investments, high-dividend-yield portfolios, 529-plans, and more.
Faraz’s primary goal, however, remains the maintenance of a personal relationship with his clients. To do so he meets with them on a quarterly basis to update them on their portfolio, financial strategies and the market update. Faraz believes in transparency between his strategies and his clients. Today Faraz strives to provide quality services to his clients through his flourishing company, Accretive Wealth Management, that he calls the embodiment of his dreams. We call it a true American story.
