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Visit Tri-Valley, the destination marketing organization for Pleasanton, Livermore, Dublin and Danville, has introduced a new look – a set of refreshed logo designs presented to be as “warm, welcoming, adventurous and authentic” as the region itself.
Representatives of the 501(c)(6) nonprofit organization said the new color scheme, font styles and design elements revealed in October sought to better “capture the welcoming spirit of the region and reflect the experiences visitors can expect”.
“With this bold step forward with our refreshed visual palette and identity, we remain committed to our mission of helping visitors discover unforgettable moments here in the Tri-Valley,” President and CEO Tracy Farhad said in a press release.
Visit Tri-Valley pursued the branding redesign to attract potential new visitors – particularly overnight visitors – by visually highlighting the beauty of the region, officials said.
The rebranding press release, which was sent to a wide audience to tout “California’s Tri-Valley” and its “captivating blend of small-town charm and seasonal magic”, calls attention to the region’s wineries, culinary offerings, cultural arts scene, lodgings, brew pubs and retailers.
Visit Tri-Valley is funded primarily by an assessment charged on hotel bills per room per night in the three cities and the town of Danville. (San Ramon separated 10 years ago to create its own, city-specific tourism improvement district now called Discover San Ramon.)
