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At sundown Wednesday night, the Jewish community in the Bay Area celebrated the start of the New Year, or Rosh Hashana.

In Pleasanton, the Chabad of the Tri-Valley celebrated with a service at the Sheraton Four Points Hotel and then with a special service and Shofar blowing on Thursday morning. The Chabad also will hold a Yom Kippur service on Friday, Sept. 13.

Earlier in the week, the Chabad hosted a “Shofar Factory” where adults and children created their own traditional High Holiday horn, called a “shofar”, from a genuine ram’s horn.

According to the Jewish lunar calendar the holiday celebrates the beginning of the year 5774. Following tradition, it is filled with apples and honey to start off a sweet and healthy new year.

Other customs include eating a round challah, or a braided loaf of egg bread, and other sweet foods such as honey cake. Some observers include a fish head in the festivities.

These items and more represent new beginnings and cycles as well as prosperity and fertility, according to Jewish Community Center of San Francisco senior educator Rabbi Batshir Torchio.

The blowing of the shofar, or ram’s horn, also occurs during the holiday period.

Rosh Hashana marks the start of the High Holidays, which is followed by a 10-day period that concludes with Yom Kippur, or the Day of Atonement, when observant Jews fast for a day.

According to Rabbi Andrew Berlin with the Union for Reform Judaism western district, the high holidays are about introspection and reflection

and plenty of soul searching.

“You want to rise to your highest self,” she said.

Torchio said this is the time of year for Jews to learn, engage and refocus.

“This holiday is about taking the opportunity for transformation,” she said.

At the end of new year services there is a chance for “cleansing and purity and being our better selves,” she said.

This year the High Holidays and other holidays fall earlier on the Gregorian calendar, something that will not occur again for many centuries.

“Judaism is so much about the marking of time and space,” Torchio said.

The first day of Channukah will coincide with Thanksgiving on Nov. 28 this year, when usually the eight-day festival of lights is associated

with the Christmas holiday.

Although disconcerting that the Jewish holiday season is starting before summer ends, Torchio said it gives an opportunity to celebrate new

beginnings before the rest of the American community does in January.

Today, The Jewish Community Federation is hosting a “tashlich” service at Ocean Beach between Fulton Street and Lincoln Way.

The New Year ritual starting at 5 p.m. involves tossing bread into the ocean or a body of water to symbolically discard all sins from the past year.

This year’s event, dubbed “Tashlique,” aims to be a modern spin on the new year’s tradition with shofar blowing, bag pipers, and members of the SF Jazz Mafia and Ministers of Sound of the Saint John Will-I-Am Coltrane African Orthodox Church and jazz musician Ralph Carney performing.

San Francisco Mayor Ed Lee tweeted Wednesday afternoon about the start of the holidays.

“Warm wishes to Jewish families in SF & around the world celebrating Rosh Hashanah. I wish you a healthy and happy year. Shana Tova,” he said.

“Shana tova” is a common holiday greeting that means “good year” in Hebrew.

President Barack Obama also wished the Jewish community a happy new year in a video message Wednesday.

In the video, he said the New Year is the time to reflect on who we are and how we treat others.

“Where we fall short, the New Year is a new opportunity to get things right,” Obama said. “And where we still have work to do, the New Year is a chance to reaffirm our commitments.”

Bay City News contributed to this report.

Bay City News contributed to this report.

Bay City News contributed to this report.

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